Money talks, now it smiles too (and so does the planet)

Our collab with a co-op

Argen-Co is a financial co-op helping investors make a sustainable saving choice. Think of it as bringing people and resources together to plant the seeds of impact. Substantial impact – visible on our planet, tangible in our wallet. They achieve this by holding shares in Argenta and by investing in sustainable projects. To attract a somewhat younger audience without completely rebranding the brand, we’ve refreshed the identity so that it moves people. Just like Argen-Co gets your money moving.

Put your money in motion

By collaborating with Argen-Co, the members support initiatives that propel the planet forward while earning valuable returns for their wallet. Exactly, they put their money in motion. This idea is also reflected in the updated graphic element. Our designer replaced the tree with an arrow facing the future, to show that the brand is not a branch of Argenta but confidently charts its own course. Growth- and progress-focused.

Snapping souls and goals

Rather than relying on the typical stock photos, we advised a two-layered approach in photography. By portraying people, we capture the joy each share brings to their lives – whether it’s family outings or breathing in the serenity of nature. Simultaneously, Argen-Co proves its promises with imagery that reflects its efforts in building a more sustainable world.

The fun-damentals of web design

To give the website a less distant feel (as is often the case in the financial industry), we’ve revised the texts and refined the design. Expect pops of colour, rounded sections and much more appealing images. We’ve also swapped lengthy paragraphs for digestible blocks and dry copy for witty writings. Similar to the team, we’ve made the website a bit more vivacious.

Money talks, now it smiles too

Nothing makes our clients happier than seeing their brand come to life. So, we’ve mocked up a number of elaborations to cover many touchpoints – from ads that add attention to the brand to a mood video that will stick with you (the same way our pins do).