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Liquid Rebel

The drip that’s killin’ it

Retail

Not left in the dust

The detailing craze, consisting of an extensive array of similar products, makes it challenging for detailers to pick the best cleaning products. Besides, how does a new brand showcase itself in the market without being wallowed in the marketing clutter? Time to shift gears and pave a path through it. One stop for that: Duval Branding is happy to be Liquid Rebel’s co-pilot.

The drip that’s killin’ it

Exactly. A tagline that says it all. Liquid Rebel isn’t just here to wipe out dirt – it’s here to kill the overkill too. No wax for your left front rim and a spray for your right mirror. Instead, Liquid Rebel keeps things simple with a carefully curated range. By the way, don’t get fooled by the brand’s bold tone of voice; beneath the edgy attitude, there’s a bubbly vibe ready to shine. As reflected in the chrome logo.

Design in overdrive

A passenger princess? Liquid Rebel is way too driven for the back seat. The brand loves to stand out, so when it came to the graphical element, our designer broke down a skull and turned it into splashes. Paired with the already funky liquids in the bottles, she’s given the splatters a vibrant colour as well. Now that’s what we call a bright idea!

One-stop webshop

Scroll through Liquid Rebel’s website, which has been built from scratch. We’ve purposely kept the design minimalistic in black and white, allowing the products to take centre stage. 1-2 shine too? Discover the drip at liquidrebel.be.

What we’ve also built from zero, is a content calendar and a custom GPT. The latter allows the client to generate their own content while maintaining the right tone of voice.

Full throttle to the finish

From product to clothing labels, from bags and boxes to buckets, and from a ‘Dry Me Crazy’ towel to a gift ‘car-d’… We’ve put the pedal to the metal and provided the brand with the necessary tools.

That’s all for this case.
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