Is rebranding taboo in a family business?

…that they needed more than just another campaign. Eventually, Compaxo received a complete makeover, both in content and form, making the company future-proof again. New logo and tagline The “Tastefully…

Tastefully Honest Tradition

A commitment that continues to nurture Compaxo is a family food company that was founded in 1896 in the centre of Gouda, The Netherlands. With such a legacy in mind,…

Why CSR should be big, even for the smallest of brands

…seeking personal growth from authentic ‘human’ brands.” Uber offers a communication platform to the LGBTQ community, allowing the general public to discover the story of people from that community that…

Join our BRU crew

…this end, Brussels Airport made use of the most innovative technologies including eye-tracking. Frequent flyer Felix De Laet of Lost Frequencies is lending his face to the campaign. #jointhebrucrew https://vimeo.com/196259607

The value of values

A company without core values is a company heading down a blind alley. Ask yourself this question: How can your brand spread consistent messages and make harmonious decisions if it…

Privacy & Cookie policy

…not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained…

Privacy & Cookie policy

…not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained…

Privacy & Cookie policy

…not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained…

Pioneer for people and planet

combine all brand elements in a creative, compelling and consistent manner, from composed compositions to dynamic designs. A crucial factor in these applications is breathing space, as we believe openness…

A brand book: not a luxury, but a necessity

…together in one volume has a lot of long-term benefits. First of all, you perpetuate your brand. The company’s management, team members and partners can fall back on that compilation…

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