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InBev

Interbrew and Ambev

Food & Drink

positioning and branding

The coming together of Interbrew and Ambev in 2004-2005, to form the world’s most important brewer, underlined the need for an extensive communication platform and elaborate corporate identity, with communication tools in up to 17 languages: multiple style guides (Europe and US), corporate/ employee/ trade magazines, etc.
InBev also asked us to take charge of the employer branding communication, more specifically for their global trainee program to attract high potential young talents.

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