Close to you
Planet Parfum
Development of an identity system that can strongly support the evolution Planet Parfum wishes to pursue, namely moving from the strict 'perfume' to the broader 'beauty' segment.
The new tagline 'Close to You' not only symbolizes physical proximity (in the street and online) but above all the promise of objective advice as well. The Planet Parfum stores are a haven within the hectic (online and offline) retail safari where contemporary consumers get lost more often than you might expect.
- Client Planet Parfum
- Industry Lifestyle
- Type of work Visual identity
- Website Planet Parfum
Check out our other work
Brussels Airport, The Drunken Horse Gin, River Cleanup, Vanden Borre, Royal Victory H.C., Avignonesi, Laurius, Marine Harvest, Beautiful ABC, Vermec, Grava, Da Giovanni, Benjamine, RentSetGo, vel_you by Veldeman, Deloitte, Isabel Group, Exact, Matexi, The Opera District - Dubai, Armonea, Stookplaats, Sentiance, PrimaDonna, Mercier Vanderlinden, Spaas, T-Groep, Monteso, Looza, Planet Parfum, Interbuild, Boeckx and De Vloed, Spéciale Belge, Re-vive , City of Ghent, TAJO, DEME, Mio, Puratos, Impact, Cultuur Connect, Agilitas, Master Card Foundation & WSBI , Oresto, InBev, Kunst Aan Zet, Stokers, Sibomat, Partena Professional, Strange Donkey, Antwerp Tower, Parentia, BENY, Parfuma, Veritas, Emma's Kitchen, Metalura, VDK bank and more ...