Scale2Save wants to establish the viability of small-scale savings in 6 African countries. The implementation of innovative models through local projects will introduce 1 million people to banking.
WSBI represents the interests of nearly 6,000 banks across the globe and The Mastercard Foundation strives to advance learning and promote financial inclusion for people living in poverty.
The Scale2Save program’s mission demanded for an equally inspiring brand, appealing to partner banks in Africa to embrace new business models empowering and activating low-income, unbanked people.
Duval Branding was in charge for the strategic brand positioning, naming and design of the visual identity. All offline and online touchpoints were developed in-house as well.
To make the rather formal information easily digestible, we created a vivid brand universe based on a communication grid system, providing firm yet flexible building blocks. A great way to address both business and consumer audiences in the target markets.
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