Pioneer for people and planet

Good things come in trees Mind. Blown. That is how we left our first meeting with Dirk Thys and his team. The things we learned there really changed our perception…

Making the name ring a bell in Belgium

As Deliveroo expands its services across major and mid-sized cities in Belgium, dynamic billboards and social media posts target the urban demographic of young families and active professionals, the group…

Warmth the way we want it

W marks the spot of a happy home For more than 140 years, Winsol has been building up the Gross National Domestic Happiness in Belgium. To give its branding a…

Is rebranding taboo in a family business?

Firmly rooted in an authentic and valuable heritage that goes back many generations, family businesses often come to us for specific and/or rather small branding applications. Think of additional brochures,…

A question of quality

A partner in premium products Total control is crucial to guarantee uncompromising quality in food products. At Broes Ingredients, they understand the importance of full transparency in the supply chain…

A different perspective to change perception

Dedicated to dig deeper Smack in the middle of the first corona lockdown, we scooped up the pitch on the rebranding of De Panne, a seaside community in Belgium. Oh,…

A two-brand, one-team operation.

CREATON and TERREAL are both key players in the ceramic roof tile market, each with their own distinctive characteristics. By joining forces, they not only want to unite the various…

A brand is more than a logo

“We want to rebrand. Can you upgrade our logo for us?” is the typical question we get when entrepreneurs come to us. It’s easy to understand why that line of…

A seamless connection between brand and voice.

From a wandering identity to an illuminating craft woven into the fabric of the company. The expertise of the Belgian fashion brand Xandres has been transferred by word of mouth…

A brand book: not a luxury, but a necessity

Since many enterprises already have a lot of work on their plate, conceptualising their identity isn’t at the top of the priority list. For that reason most companies don’t have…