The long-term program for low-carbon flour

Our field of expertise? Building meaningful brands. At Dossche Mills, it’s cooling the planet with… wheat. A quarter of global emissions comes from the agri business; a massive footprint heavily influenced by the cultivation of wheat in particular. Transforming farming methods and combining techniques is a very effective way to limit greenhouse gasses at the root of the process. Dossche Mills supports pioneering farmers to grow low-carbon wheat, producing low-carbon flour for customers committed to ambitious sustainability goals. With Terah, they all hit targets.

Exemplary of the natural circle of life, Terah uses the same letters as “earth”. The name emphasizes the genuine commitment to harmonize business activities with the planet’s resources and local ecosystems.

From blueprint to footprint

Was it our running partnership with River Cleanup? Or just our muddy Wellingtons? Either way, Dossche Mills immediately clicked with our professional approach and dedication to sustainable action. We helped them to create a brand within the Dossche Mills universe that unites people from lab to land, building understanding and sharing best practices. A brand encouraging partners to put their money where their mouth is.

Terah converts science into a compelling story, as inspirational as functional. ‘Footprint Program’ shifts the focus from carbon emissions to an enveloping approach revitalizing entire ecosystems. It expands the scope, measures the total impact and offers a platform for feasible solutions, laying a clear path of stepping stones.

Down-to-earth, and up for the challenge

The Terah Footprint Program strives to drastically lower emissions and stimulate carbon storage. It answers to the encompassing planet-people-profit framework and emits an unmistakable sense of expertise. Natural, earthy tones – rooted in the ‘wheat field’ palette – are combined with a vibrant gradient of blue and green for highlights. As positive as powerful, Terah commits to revitalizing the soil.

A grain for growth

The land provides nutrition, and inspiration. The wheat kernel’s characteristic shape is converted into a straightforward yet versatile building block, not only establishing the elegant logo, but also creating dynamic patterns and customised icons. Natural and minimal; powerful and meaningful. The sharp edges and corners illustrate the hard numbers of the solid scientific approach and underline Terah’s role as a platform for leading expertise.

We see AI in ‘painting’

Creating a dynamic visual language for an ambitious sustainability program, we got inspired by the bucolic aesthetic of folk paintings. These picturesque scenes look truly peaceful, embracing a certain naïve nostalgia. We transfer this elusive ‘era of harmony’ from the imaginary past to the near future, aptly applying AI to update the landscapes with more contemporary objects and structures. It is not our goal to produce realistic images; we see them as original graphical elements. The pre-industrial style embraces simplicity – not as a memento, but as a reminder to keep pushing forward with confidence, innovating and building a flourishing future. After all, imagination is a crucial resource of innovation.

These warm and vibrant graphical elements are not about looking back, but about making history. Artistic interpretations of visionary collaborations.

“Growth we can call profit”

This sums up Terah’s purpose. At Dossche Mills, they cherish the believe they can achieve progress on a social, environmental and economic level. A positive mindset and can-do partners drive the program’s success, so we applied an engaging and inclusive tone of voice in the communication tools for the brand launch.

A charter as a conversation starter

Farmers and cooperatives. Customers and prospects. Professional partners and the general public. Interacting with a diverse audience, we make sure we bring a story that is as compelling as accessible. ‘The Impact Pact’ encompasses all information and data about the Terah Footprint Program, offering a delightful reading experience thanks to clearly structured content with easy-to-navigate titles and graphs that gracefully put the spotlight on the science behind the purpose.