Because life can’t waitCare
Livlina came to us as Pharma Distri Center (part of the Febelco Group), a cutting-edge company in the distribution of pharmaceuticals. As an international player with a constant drive to optimise, they welcomed a new route for their business with open arms. A path that is by no means limited to a small facelift with short-term sales impact, but extends to a complete, future-proof turnaround. Their specific wishes? To make the PDC brand distinctive, create a long-term brand effect and strengthen the connotation that they are also a partnership brand.
Not a doctor’s handwriting, but a clear and distinctive wordmark inspired by the ‘ink trap’ technique. By adding white space to tight corners, the ink can ‘spill’ and fill these areas for a perfect print on even the smallest applications. In the Livlina philosophy, the details make an actual difference. Admittedly, the font is visually appealing too. To keep it fully on-brand, we transformed the ink traps so they symbolise a pill.
We devised two important ingredients, a tagline and nominator, in which the baseline captures people’s attention and radiates the key message. But just like a strip of pills says little about the effects, the nominator will act as the package insert, stating the company’s purpose. So, in a setting where there may be some confusion about what Livlina is or does, these two words will provide immediate clarification.
A remarkable brand starts with a distinctive story that expresses their personality, onliness and outlook. First of all, Livlina is not just a distributor or a service provider, they are “your partner in the pharmaceutical industry, your logistics partner in health” offering a high-quality service to manufacturers, buyers, patients and employees. Their sophisticated balance between the human touch and technology had to also be reflected in the copy and visual identity. Don’t worry, it was not a bitter pill to swallow, no it was, thanks to the workshop and strategic deep dive, a puzzle piece that quickly fell into place.
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