Energy is in the synergy of independent entrepreneurs

What is the cost of collaborating?

This is the question that insurance brokers Sharp, Huysman Verzekeringen and Jean Crab & Fils found themselves grappling with. Especially in a sector demanding hefty investments, while foreign capital providers beckon with tempting takeover offers. However, accepting comes at the price of autonomy and identity. So, they all chose to take a step back. Their energy fuels a synergy of entrepreneurs, under the self-chosen name of Brokers in Excellence (BiE). This new network allows each member to remain at the helm of their own ship while benefiting from shared expertise.

Time to give their bold leap an equally bold look.

A brilliant idea!

To reinforce the ‘excellence’ in the name, we’ve designed a logo with stars (a quality label) as inspiration. Our tagline ‘Sterk in ondernemen. Straffer in verzekeren.’ captures both BiE’s services and its knack for brilliant entrepreneurship. Speaking of brilliance, the graphic element embodies that same sparkle, as the network helps members excel in all areas and niches of the insurance industry.

Cutting-edge identity

The logo and typography exude a sleek aesthetic, in line with the desired professional image. Yet, a playful touch is added to it. This creates a sense of approachability, as research confirmed that Belgians still call on their insurance brokers. The ‘spark’ is subtly repeated throughout the branding: by using cutouts as frames or within letters, it weaves all designs together into a consistent visual identity.

Full coverage in one page

The full website still being under construction, we’ve designed and built an animated one-pager that serves as an introductory guide to the brand. The webpage communicates their narrative and speaks to their target audiences: partner brokers, private clients and SMEs.

Bringing their BiE-siness to life

From notebooks and noteworthy business cards to branded bookmarks and brand-new annual report folders – these mockups ignite BiE’s imagination about how their new branding could come to life.

The Time will tell

We’ve also contributed to the press release, which made headlines in the Belgian financial newspaper De Tijd. This publication didn’t only amplify our message, but also significantly boosted engagement on LinkedIn – sparking visibility within the industry.