New identity, same familiar faces

Interfrost is the largest purchasing organisation active in the Belgian Luxembourg professional food service industry.
Their product range comprises both food and non-food products from numerous domestic and foreign producers.
Currently the organisation consists of 19 foodservice wholesalers.

To create one strong group, both consistent en coherent in brand positioning and look & feel we crafted complete new umbrella brand ‘Oresto’. All 19 wholesalers adapted to the new name and look & feel. Doing so, creating a strong endorsement brand for each partner.