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Oresto

New identity, same familiar faces

Food & Drink

brand experience, media and branded content, positioning and branding

Interfrost is the largest purchasing organisation active in the Belgian Luxembourg professional food service industry.
Their product range comprises both food and non-food products from numerous domestic and foreign producers.
Currently the organisation consists of 19 foodservice wholesalers.

To create one strong group, both consistent en coherent in brand positioning and look & feel we crafted complete new umbrella brand ‘Oresto’. All 19 wholesalers adapted to the new name and look & feel. Doing so, creating a strong endorsement brand for each partner.

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