Oresto
New identity, same familiar faces
Food & Drinkbranding, communication
Interfrost is the largest purchasing organisation active in the Belgian Luxembourg professional food service industry.
Their product range comprises both food and non-food products from numerous domestic and foreign producers.
Currently the organisation consists of 19 foodservice wholesalers.
To create one strong group, both consistent en coherent in brand positioning and look & feel we crafted complete new umbrella brand ‘Oresto’. All 19 wholesalers adapted to the new name and look & feel. Doing so, creating a strong endorsement brand for each partner.
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