From B-to-B: from Boring to Brand
…those of your rivals? “B2B suppliers continue to show a herd mentality, using similar brand themes and communication.” How it’s done Amid the global economic crisis of 2008, IBM began…
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Start a revolution from your bed
Veldeman, a true Belgian family company, delivers more than a great night’s sleep. As an advocate of quality beds, they felt there was room for an eco-friendly array of products….
The start-up with a head start
“Where we’re going, we need great branding!” Powerful partners in progress Battery Gigafactory PowerCo supplies crucial components for Volkswagen’s electric vehicles. Umicore provides the precious raw materials for the production…
Off to a flying start
Deloitte has been with us since day 1 and still we don’t completely understand what it is they do (stuck-out-tongue-winking-eye emoticon). Nonetheless, we have developed numerous employer-branding campaigns to recruit…
We voice your share.
…required a new identity, but raised a crucial question: how to reposition without compromising on brand recognition? The two arrows within the ‘X’ serve as graphic elements. The arrow pointing…
Animated design in animal care.
…best care” we communicate the network’s mission. Seeing Nesto strives to become the authority in specialized pet care and locally offers a completely new service, we also add – only…
There is only one Antwerp Tower
…streets. https://vimeo.com/305038873 Transforming a tower into an icon. The first impression audiences should have when interacting with our content, is: Antwerp Tower is an exclusive place for people who want…
Identity is not about looks
…communication system, developed from a solid brand identity and clear tone of voice, allowing Parfuma to manage their promotional communication in a coherent fashion. This consistency in all applications positions…
Making the name ring a bell in Belgium
…fit the local market. A tagline for the local tongue A plain coffee without complimentary biscuits or treats? “We are not savages, are we?!” When it comes to drinks and…
Delightful design is the word
…and digital channels, we implement a stylised organic look to communicate craftsmanship with a sense of heritage. We use circular shapes in particular colours to communicate the ingredients in a…
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