A brand architecture is the framework that cements sub-brands, products and services to parent brands and the brand family. It allows consumers to form preferences about an entire house of brands by interacting with only one individual brand. But let’s not overcomplicate things: at Duval Branding & Communication we actively help you identify the interrelationships between the brands. To construct a smart brand architecture, we bear strategy and simplicity in mind, ensuring synergy between all your brand entities. The benefits? A product marketed under the right brand can achieve product-market fit, increase sales and reinforce the brand’s meaning in the customer's mind.

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