Brand Book

We want your brand to live happily ever after. Therefore, we design an inspiring booklet which introduces and describes the brand’s prince charming: its brand story. That tale explains the drivers behind the brand and summarises its origins, values, personality, tagline and tone of voice. In the event of a repositioning or rebranding, the company’s management, employees and stakeholders can rely on the brand book to reaffirm their foundations and translate this vision into the brand identity. Why is that so important? Before you can communicate a brand externally, all elements must be aligned internally. The team has to fully understand the brand to bring it to life.