City of Ghent
So much city
Public Servicepositioning and branding

positioning and branding
Ghent, one of Europe’s most fascinating cities to visit, asked us to develop a dynamic, flexible brand identity and a communication idea that would bring the core message of “Ghent: so much city” to life.
The Ghent rebranding has been granted a ‘Merit’ in the 2012 Rebrand® 100 Global Awards.
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