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Isabel Group

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Financial

brand experience, media & branded content, positioning & branding

As a pioneer in online multi-banking services, the company went trough big changes the past 20 years. To diversify its product offering and to commercialise even further we used the anniversary of ISABEL to reposition themselves into ISABEL GROUP with a new claim ‘Transactions you can bank on.’ From strategic brand positioning to a new look&feel, a communication platform as renewed marketing and sales materials.

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