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Planet Parfum

Close to you


positioning and branding

Development of an identity system that can strongly support the evolution Planet Parfum wishes to pursue, namely moving from the strict ‘perfume’ to the broader ‘beauty’ segment.

The new tagline ‘Close to You’ not only symbolizes physical proximity (in the street and online) but above all the promise of objective advice as well. The Planet Parfum stores are a haven within the hectic (online and offline) retail safari where contemporary consumers get lost more often than you might expect.

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