Did you know Coca-Cola tried to trademark the sound of opening a bottle? “PSHHHH!” Ultimately, the request was rejected, but it shows how companies value the power of audio for their brand equity. It also indicates how sonic branding expands beyond a fun tune in your radio commercials. To complete your consumers’ sensory experience throughout all touchpoints, dedicated sound design offers a wide variety of applications – from the bleeps in your app to the beats in your social media videos. It is a vital component, not just the bells and whistles.

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