Personality brings your brand to life. It helps you to genuinely connect with people, whatever your offer or target audience. Your tone of voice, the vivid expression of your core values, is an important component in effectively realising this relation. Do you speak with authority or do you level with your consumers, as a friend? Is your brochure spiked with wisecracks or do business and pleasure not mix? From advice to wise choice, from exercise to convincing voice.

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