Armonea

Armonea is the leading independent elderly care service provider in Belgium. Spread across some 60 nursing homes, service flats and service residences throughout Belgium, its 3,600 elderly care staff create a home environment for more than 6,200 senior citizens on a daily basis. Armonea felt their 35th anniversary was the right time to expand its brand reach. Duval Branding was approached to help devise a strong brand positioning as well as the corresponding visual language. Armonea’s unique philosophy of ‘positive aging’ was used as a stepping stone for the new branding. All channels of communication are assessed based on this philosophy and fleshed out according to the newly developed guiding principle of ‘there’s no age limit on happiness’.