Return to overview


There’s no age limit on happiness


branding, communication

Armonea is the leading independent elderly care service provider in Belgium. Spread across some 60 nursing homes, service flats and service residences throughout Belgium, its 3,600 elderly care staff create a home environment for more than 6,200 senior citizens on a daily basis. Armonea felt their 35th anniversary was the right time to expand its brand reach. Duval Branding was approached to help devise a strong brand positioning as well as the corresponding visual language. Armonea’s unique philosophy of ‘positive aging’ was used as a stepping stone for the new branding. All channels of communication are assessed based on this philosophy and fleshed out according to the newly developed guiding principle of ‘there’s no age limit on happiness’.

That’s all for this case.
But don't hesitate to scroll through these other projects.

We think you’ll love them!

Building a brand, one step after another


Amplifying the voice of our youngsters

Get in touch

Become who you are. Use this contact form to shift and shape your brand – or, at least, to get a decent cup of coffee and an equally warm welcome.

Thank you for sharing your question