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Drunken Horse Gin

A spirited approach to sober design

Food & Drink

positioning & branding

Gin is still in high demand. Besides the few mainstream brands, the offer is very varied, so how do people choose? What makes the new kid on the block stand out? The Drunken Horse Gin tickles those who desire to explore; those who look for a sip of adventure now and then. We wrapped this outspoken promise in a layered label, and created an uncommon concept to conquer our place on the shelf as well as in the minds of the curious.

World of wonder

When telling a story, you don’t have to make sense. Peculiar words paint pictures, too. We have turned The Drunken Horse Gin away from the logical narrative and descriptive visuals by evoking a unique universe, harbouring a kindred world of fantastic yet familiar conceptions. Surreal yet surprisingly homely. An epicurean place appealing to escapists with a particular fascination for alliterations.

Savour the words, swirl them around in your mouth and taste the tenderly tantalizing oddity.

Why be down-to-earth? It’s crowded there.

But, then again, a logo always benefits from a sober design. The lowercase initials are elegant and dynamic, with the elevated ‘d’ evoking the powerful image of a prancing steed. Down-to-earth yet uplifting!

Logo of The Drunken Horse Gin

Go for a drink. Go beyond.

The Drunken Horse Gin distillers believe the unknown is everywhere. They even went to look for it in the Himalayas, acquiring exotic and rare botanicals enriching the elixir’s fragrance and essence. They feel life is about discovery; curiosity as a permanent state of mind. Go and explore; go and experience the exceptional.

The Drunken Horse never bores.

Introducing gold medal-winning bronze.

Gin should not only thrill taste buds, it has to be evenly pleasing to the eye. It took 11 layers to get the label just right. For the fingerprint texture we combined a gloss and a matte varnish, we also added an embossing for the logo and with a silver foil we vitalized the scratched bronze look. Praise to Sofie (production) and Griet (studio)!

Subtle indications on the skewed label help to manually position it to perfection.
In case you are wondering, the bottle slants by almost 12 degrees, making it quite challenging to get the logo and text horizontal.
Duval Branding, improving walls since 2013.
That’s all for this case.
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