Brand Personality

Did you know that customers are more likely to connect with a brand if its personality is similar to their own? That’s right. Just like humans, a brand has character traits. By means of our ‘personality sliders’, we define your brand identity during our tailored workshop. But a brand only really comes to life when rational insights become emotionally charged. To translate the brand positioning into brand communication, we do not only look at the hard facts, but we also strive to resonate the heartbeat of the brand: its values and the way the brand wants to be seen.