Tone of voice, the impact of a clear voice for your business
…Because it makes them feel that the company cares about them. 2. Set yourself apart from your competitors Brands with a distinctive tone of voice are more likely to remain…
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Sustainable Beauty
…on a long-term adventure that resulted in successful rebranding with highly effective branding actions and tools. As the company’s creative agency, we also brought about a crucial shift in the…
Picking up commitment
…purpose with people. We met a caring team with strong values, but although their brand conveyed professionalism, it was drowning in distant seriousness. First, we composed a compelling brand story…
The long-term program for low-carbon flour
…influenced by the cultivation of wheat in particular. Transforming farming methods and combining techniques is a very effective way to limit greenhouse gasses at the root of the process. Dossche…
A seamless connection between brand and voice.
…their DNA in a brand book and guidelines. This strategic plunge also ensured a more future-proof and distinctive positioning compared to their competitors. As in a perfect capsule collection, we…
A brand is more than a logo
…attract others to engage with your brand. In a broader sense, then, once potential customers come into contact with your company, you should think of a brand as a relationship…
Renewing Earth
…life to used materials.” Sofie De Vlieger – Head of MarCom & Branding for Renewi Belgium From strategy to imagery Translating this shift in messaging, we looked for compelling visuals…
A different perspective to change perception
…was about respecting the basic dunes and don’ts” Cotton Candy Purple. Dew Blue. Factor 50 Red. We optimised De Panne’s warm heritage colours and added more colours to complete the…
The Open Canvas of Outdoor Advertisements
…Outdoor advertisements, with their vast visibility, act as the loudspeakers for these brand emotions. They’re not just about reaching a vast audience but about resonating with them, creating moments of…
Off to a flying start
Deloitte has been with us since day 1 and still we don’t completely understand what it is they do (stuck-out-tongue-winking-eye emoticon). Nonetheless, we have developed numerous employer-branding campaigns to recruit…
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